Note: The job is a remote job and is open to candidates in USA. Flipp partners with North American retailers to enhance shopping experiences through their Shopper Consideration Platform. The Digital Campaign/Performance Marketing Specialist will execute and optimize digital media campaigns, ensuring technical precision and effective budget management.
Responsibilities
- Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs
- Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization
- Collaborate with third-party vendors, and internal sales to communicate campaign performance and drive results
- Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement
- Effectively manage and track client budgets to ensure campaigns achieve target outcomes
- Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented
- Monitor campaign performance and pacing to identify risks and opportunities
- Recommend data-driven optimization strategies based on performance trends and established best practices
- Implement approved optimization tactics to improve delivery and results
- Generate and maintain accurate campaign performance reports on a regular cadence
- Review performance data to identify trends, anomalies, or delivery risks
- Surface actionable insights to support optimization and performance discussions
- Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners
- Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback
- Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively
Skills
- 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience
- Strategic & Analytical Capabilities
- Operational & Technical Execution
- Relationship & Stakeholder Management
Benefits
- An inclusive, collaborative environment where your voice matters
- A remote-first environment
- The tools and opportunities you need to grow and develop
- Every opportunity to own your success
Company Overview
Flipp is a retail technology company that is reinventing the way people shop. It was founded in 2007, and is headquartered in Toronto, Ontario, CA, with a workforce of 201-500 employees. Its website is http://corp.flipp.com.