Note: The job is a remote job and is open to candidates in USA. Strategy Collective is a marketing consultancy focused on helping private-equity-backed healthcare organizations grow through scalable marketing systems. The Director of Marketing Data & Analytics will lead the development of marketing data analytics infrastructure and oversee the analysis of data to optimize healthcare marketing campaigns.
Responsibilities
- Architect & Oversee the Infrastructure: Lead the overarching strategy and architecture for Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom event tagging, directing your Marketing Data Analyst in the day-to-day execution and maintenance
- Architect Secure, HIPAA-Compliant Tracking: Design and deploy highly secure tracking infrastructures utilizing server-side tagging, GTM server container insertion, and data redaction protocols to ensure strict adherence to HIPAA guidelines while maintaining marketing visibility
- Direct Complex Integrations: Oversee your team's work on integrations with other analytics tools and third-party systems, including call tracking software (e.g., CallRail, Liine) and CRM platforms (HubSpot, Salesforce)
- Ensure Closed-Loop Tracking: Build and maintain seamless data integrations back to ad platforms (specifically Google Ads, StackAdapt, and Meta) for precise conversion tracking and offline conversion uploads
- Master NinjaCat Reporting: Serve as the agency’s subject matter expert on NinjaCat (our core reporting platform, similar to Looker Studio), guiding the structural buildout of scalable, automated marketing analytics dashboards
- Tell the Data Story: Transform our analytics dashboards from a disjointed 'hodgepodge of charts' into a clear, cohesive narrative. Translate complex data into an actionable story that executives and stakeholders can immediately understand
- Ensure Data Relevance: Continuously audit our analytics frameworks to ensure we are capturing the right data to inform strategic marketing decisions, identifying tracking gaps and eliminating noise
- AI Integration: Champion the use of AI tools in your daily analytical workflow to accelerate data processing, surface hidden insights, and streamline reporting
- Own Multi-Touch Attribution: Track and measure conversion pathways, providing visibility into marketing's exact contribution to new patient acquisition and optimizing marketing spend allocation
- Campaign Optimization: Partner with paid media teams to improve search impression share, lower CAC, and increase ROAS through highly targeted data feedback loops
- Manage & Mentor Technical Talent: Directly manage our existing Marketing Data Analyst. Guide their daily work on GTM setups, platform integrations, and infrastructure maintenance, while actively QAing their output and mentoring them to elevate their technical skills and strategic thinking
- Drive Data Strategy: Own the overarching marketing data strategy for our private-equity-backed, multi-location healthcare clients
- Act as a Trusted Advisor: Collaborate with account strategists, paid media specialists, and SEO teams to define and optimize marketing KPIs and reduce data silos across client accounts
Skills
- Advanced, hands-on knowledge of GA4, GTM, custom event tracking setups, and API integrations (so you can effectively lead, troubleshoot, and QA the work of your analyst)
- Deep understanding of HIPAA regulations regarding marketing data capture, with proven experience executing server-side tagging and GTM server container deployments
- Expert proficiency with NinjaCat (or similar tools like Looker Studio)—ability to build, customize, and optimize advanced narrative-driven reports
- Strong understanding of marketing data integrations with CRMs, call tracking platforms, and offline conversion tracking feeding back into Google Ads
- Adept at integrating AI tools into analytical workflows to enhance efficiency and insight generation
- 8+ years of experience in marketing analytics, with at least 4 years in a leadership/senior role within an agency or multi-location healthcare environment
- Proven track record of directly managing, delegating to, and mentoring technical data/analytics team members
- A proven track record of taking complex data and translating it into simple, compelling business cases for executive leadership
- Proven ability to work cross-functionally with account strategists, media buyers, and senior executives to drive data-informed marketing decisions
- Experience thriving in a fast-paced, high-growth environment, preferably within a private-equity-backed organization
- Strong foundation in SQL, Python, or R for advanced marketing data analysis is a strong plus
Benefits
- Competitive salary + eligibility for a 10% annual performance bonus, paid monthly
- Unlimited PTO (because we value work-life balance)
- Fully remote work environment
- Paid parental leave
- Professional development budget for continued learning and certifications
- If US-based, company supported medical insurance and company matchin 401k plan
Company Overview