Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a highly motivated Product Marketing Manager to support acquisition marketing initiatives across a fast-paced organization. The role involves developing growth strategies, analyzing performance, and driving marketing initiatives from concept to execution.
Responsibilities
- Help develop growth marketing strategies using customer insights, performance data, competitive intelligence, and market trends
- Analyze campaign performance and identify opportunities to improve customer acquisition, efficiency, and overall business results
- Conduct competitive analysis and synthesize findings into actionable recommendations
- Partner cross-functionally with teams including Media, Product Marketing, Digital, Partner Marketing, Social, Analytics, and Product to execute marketing initiatives
- Build executive presentations, recommendations, and strategic narratives for stakeholders and leadership
- Execute campaigns and partnerships from planning through delivery
- Monitor campaign performance and proactively recommend optimizations based on results
- Coordinate multiple marketing initiatives simultaneously while keeping projects on track
- Leverage knowledge of the Connected TV ecosystem, streaming platforms, and digital distribution channels to support acquisition and growth initiatives
- Roll up your sleeves to support strategy, analytics, presentations, and execution wherever needed
Skills
- Experience in Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing
- Strong strategic thinking with the ability to translate data, customer behavior, and competitive insights into actionable recommendations
- Understanding of paid media, digital marketing, websites/e-commerce, partner marketing, social, and product marketing
- Strong analytical skills with experience using data to drive business and marketing decisions
- Excellent written and verbal communication skills with the ability to influence cross-functional stakeholders
- Highly proactive, self-motivated, and comfortable working independently
- Strong organizational skills with the ability to manage multiple priorities simultaneously
- Comfortable operating in a fast-paced, evolving environment
- Strong project management skills and attention to detail
- Understanding of the entertainment, streaming, or subscription-based landscape
- 5–7+ years of relevant marketing experience
- Experience building executive presentations and driving cross-functional initiatives
- Experience supporting subscription, direct-to-consumer (DTC), SaaS, streaming, or digital growth businesses
- Experience with performance marketing metrics, acquisition funnels, A/B testing, and optimization
- Familiarity with media planning, customer segmentation, experimentation, and marketing analytics
- Pacific Time Zone preferred; open to candidates in other U.S. time zones
Benefits
- W2-Non-Exempt
Company Overview