Note: The job is a remote job and is open to candidates in USA. Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market. The Senior Channel Specialist, Paid Search & Affiliate Marketing is responsible for managing campaigns in ISC's two highest-priority performance acquisition channels, focusing on execution and performance optimization.
Responsibilities
- Execute day-to-day paid search campaign management across Google Ads and Microsoft Ads for all active ISC retail brands, including campaign builds, ad copy trafficking, bid adjustments, keyword list maintenance, negative keyword management, and quality score monitoring
- Support affiliate and aggregator channel operations across the ISC portfolio: manage creative asset trafficking and partner onboarding logistics, maintain active placements for partners including LendingTree, NerdWallet, Red Ventures, Forbes, Money Group, The Knot, Cvent, and others, and action performance-based optimizations
- Monitor paid search and affiliate campaign performance daily; flag anomalies in conversion rates, impression share, CPL, and partner attribution to the Channel Manager and escalate data integrity issues to the Snr. Manager Marketing Analytics / Operations
- Coordinate creative production and asset management across both channels: brief and traffic paid search ad copy updates, maintain the affiliate creative asset library (IAB banner sets, co-branded landing pages, text links, partner email templates), and manage seasonal or campaign-based refresh cycles
- Own monthly affiliate vendor billing reconciliation across all active partners; maintain accurate budget tracking records and surface material pacing variances to the Channel Manager and Finance
- Ensure UTM parameter governance, pixel tagging accuracy, and affiliate tracking integrity across all active placements in coordination with the Snr. Manager Marketing Analytics / Operations; actively flag and help resolve attribution discrepancies
- Support the Channel Manager in preparing weekly performance summaries, monthly channel reports, and competitive intelligence research across paid search and affiliate for the ISC retail brand portfolio
Skills
- 2–4 years of hands-on performance marketing experience, with direct execution experience in both paid search (Google Ads required) and affiliate or aggregator channel management
- Practical experience managing paid search campaigns including keyword builds, ad copy trafficking, match type management, and bid adjustments
- Strong attention to detail and organizational skills; able to manage high task volume across multiple brands without sacrificing execution accuracy or SLA adherence
- Proficient in Google Ads UI, Microsoft Ads UI, and Google Analytics 4 or comparable analytics tools
- Solid understanding of UTM parameters, conversion tracking concepts, and pixel-based attribution; comfortable identifying and escalating tracking discrepancies
- Collaborative team player who communicates proactively, takes direction well, and brings initiative in surfacing performance issues before they compound
- Familiarity with value-based bidding strategies (target ROAS, target CPA)
- Familiarity with affiliate platforms (Impact, Commission Junction)
- Experience working with Looker or similar BI dashboards
Benefits
- Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
- Professional development opportunities
- Owner Referral Program
- Work from home reimbursement for remote/hybrid roles
- Canary emergency financial assistance program
- Comprehensive medical, dental, vision
- Life/AD&D Insurance
- Confidential, Employee Assistance Program
- Health Savings Account, includes company contribution
- Short-term disability
- Voluntary benefits - supplemental accident, critical illness, hospital insurance
- Employee discounts
- 401(k) Plan with company match contribution
- Addition Wealth Financial Wellness Program
- Various Time Off Programs
- 11 company paid holidays
Company Overview