Note: The job is a remote job and is open to candidates in USA. Influential is seeking a Specialist to join their Creator Management team, focused on building and maintaining the creator pipeline for L’Oréal’s community programming. The role involves high-volume sourcing, vetting, and organizing nano and micro creators to support community growth and engagement.
Responsibilities
- Build and maintain high-volume creator pipelines (nano–micro tiers) to support ongoing community growth
- Continuously source new creators across platforms (TikTok, Instagram, YouTube Shorts), prioritizing relevance, authenticity, and audience alignment
- Develop targeted creator lists based on brand/category needs (e.g., skincare, hair color, lifestyle)
- Ensure a steady cadence of new creator identification to feed always-on program needs
- Track and organize creators within internal tools, maintaining clean, up-to-date databases
- Conduct initial outsourcing and vetting of creators
- Build and evolve the sourcing playbook to be utilized by the creator support team
- Train the creator support team and algorithm on how to source desirable profiles
- Support validation of creator profiles prior to onboarding into programs
- Connect with brands to ensure a deep understanding of the creator gaps within their portfolios
- Support the onboarding process by ensuring all required creator information is captured and organized
- Partner with program leads to ensure creator supply meets program demand (missions, campaigns, seeding needs)
- Maintain documentation and workflows that support scalable sourcing operations
- Contribute to program’s internal reporting by tracking pipeline health and sourcing output
- Organization of content calendar to ensure constant pulse of complementary opportunities
- Stay closely tapped into emerging creators and trends, especially within beauty and lifestyle
- Proactively surface new creator pockets, up and comers, and communities for potential inclusion
- Identify creators who show strong potential for long-term advocacy and repeat engagement
- Connect with existing creators to understand how to improve the program value
- Amplify in-platform community management
- Partner with the program leads to develop relevant programming
Skills
- 1-2 years of experience in influencer marketing, social media, or digital marketing (internships included)
- Strong interest in creator discovery, social platforms, and emerging talent
- Experience working with Luxury brands
- Familiarity with TikTok, Instagram, and YouTube creator ecosystems
- Highly organized with strong attention to detail; comfortable managing large datasets and lists
- Ability to work quickly and efficiently in a high-volume sourcing environment
- Strong communication skills; able to clearly document and present creator recommendations
- Strong interpersonal skills; strong interest in connecting with creators
- Self-starter who is comfortable working independently on repeatable workflows
- Experience using influencer tools, spreadsheets, or databases is a plus
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Company Overview
Influential is an A.I. social data and conversion platform that partners with IBM Watson for influencer marketing and technology. It is a sub-organization of Publicis Groupe. It was founded in 2013, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 501-1000 employees. Its website is https://influential.co/.