Note: The job is a remote job and is open to candidates in USA. Salt XC is an integrated media agency that focuses on connecting growth science, media strategy, and modern measurement to enhance marketing impact. They are seeking a hands-on, data-driven Sr. Associate, Programmatic Media Buyer to manage onsite media execution and optimization across retail media networks, primarily focusing on Walmart.
Responsibilities
- Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media
- Implement campaign setup including audience, campaign and ad group creation
- Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance
- Monitor budget pacing and implement reallocations between ad groups and campaigns
- Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations
- Partner with analytics and data teams to facilitate consolidated campaign reporting
- Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis
- Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks
- Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively
- Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation
- Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals
- Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations
Skills
- 1-3+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns
- Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey
- Hands-on experience with self-service WMC display media buying
- Proven track record of cross-channel media expertise, including search, programmatic, and display
- Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks
- Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements
- Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders
- Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment
- Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting
Benefits
- Hybrid workforce
- Commitment to workday freedom
- A collaborative virtual culture
- Regular in-person meetups
- Generous “work from wherever” benefits
- Advancement opportunities
- A supportive, collaborative team culture
Company Overview