Note: The job is a remote job and is open to candidates in USA. Bluebeam is a company that empowers people to advance the way the world is built by creating smart software solutions for the construction industry. The Campaign Execution Specialist is responsible for managing marketing automation tools, collaborating with marketing teams to optimize campaigns, and analyzing performance results to enhance lead generation and revenue contributions.
Responsibilities
- Develop and execute marketing automation programs
- Designs, builds, launches, measures and maintains new automated email programs such as post event drips, post forms submissions, and sales follow-up programs
- Works with Web team to develop and implement new Marketo Forms
- Partners with Marketing Ops and Salesforce Admins to identify errors between systems
- Collaborates with Marketing Operations Managers to develop executive dashboards and show how Marketing efforts are driving revenue & ROI
- Seeks input from Sales and Marketing teams to optimize email programs, increase form submissions, improve conversions and maximize marketing’s ROI
- Sets-up and maintain reply mail management
- Performs A/B testing for email content, subject lines, campaign landers and works with Marketing Operations to report out findings
- Helps to produce monthly email and campaign performance reports
- Manages and optimizes email segmentation and overall list hygiene
- Enables process improvement with Marketing Operations
Skills
- 1-2 years of experience
- Salesforce CRM
- Marketing automation tools such as Pardot, Marketo, Eloqua, Hubspot etc
- Understanding and use of UTMs
- Webinar tools like ON24, GotoWebinar, etc
- Creating emails, forms and landing pages in a MAM
- Strong communication skills
- Project management skills
- Self-Starter; see project through from inception to completion
- Strong writing, communications and project management skills preferred
- Marketing metrics and campaign reporting experience a plus
- HTML/CSS experience a plus
Benefits
- Competitive compensation and benefits package
- Fully vested 401K right from the day you start
- Generous PTO, including sick/mental health & volunteer days
- Free & unlimited access to BetterUp Care, a well-being platform
- Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
- Opportunity for continuous professional development
- Free & unlimited access to LinkedIn Learning
- Up to $5K annual education reimbursement (after 1 year tenure)
- Most sales positions are eligible for commission under the terms of an applicable commission plan, while most non-sales positions are eligible for a bonus under the terms of an applicable bonus plan
- Bluebeam provides best-in-class benefits, with 100% employee-covered health and welfare benefits and paid time off
Company Overview
Bluebeam pushes the boundaries of innovation, developing smart, simple project efficiency and collaboration solutions for design and construction professionals worldwide. It was founded in 2002, and is headquartered in Pasadena, California, USA, with a workforce of 501-1000 employees. Its website is http://www.bluebeam.com.