Senior Director of Brand
Full-Time • Remote-Friendly
THE ROLE
We're looking for a Senior Director of Brand to own our brand identity end-to-end - from visual standards and tone of voice to campaign execution across every channel. You'll be a key decision-maker and the internal authority on what our looks, sounds, and feels like.
WHAT YOU'LL OWN
• Define and steward our brand identity - visual language, tone of voice, and messaging standards across all touchpoints
• Lead creative strategy and execution across DTC, TikTok/social, retail (Target), email, and paid channels
• Develop and maintain brand guidelines that scale with the team and external partners
• Partner with Creative, Partnerships, and Product teams to ensure cohesive storytelling across campaigns and launches
• Own brand consistency for retail, including Target in-store and online assets
• Lead and develop a lean creative team; manage agency and freelance relationships
• Contribute to brand storytelling for retail buyers, press, and investor-facing materials
WHAT WE'RE LOOKING FOR
• 7+ years of brand experience, with at least 2 years in a senior or director-level role
• Proven track record building cohesive brand identity for a DTC or CPG brand
• Deep understanding of multi-channel marketing
• Strong creative eye with the ability to both set vision and roll up your sleeves
• Experience working with retail partners (mass or specialty) is a strong plus
• Excellent cross-functional communication and leadership skills