Vice President, Growth Marketing job at Arcoro in Birmingham, AL

Title: VP, Growth Marketing - Remote Location: Birmingham United States Job Description: Why Arcoro? Want to work with a solid company that's transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you'll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities. At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer's daily lives. About the Job: Arcoro is the construction industry's most trusted Time Tracking and HR platform - built on deep expertise in the way construction companies hire, track time, manage compliance, and retain the people who keep projects moving. We're also not standing still. Arcoro is making a deliberate move from system of record to system of intelligence - embedding AI across our product suite and evolving how we go to market, so construction companies don't just manage their workforce, they stay ahead of it. This is a company that knows where it's been and is bold about where it's going. We're looking for a VP of Growth Marketing who can hold both of those truths at once - and build the marketing engine that makes buyers believe we'll keep them ahead of the curve. You'll unite brand and demand under one integrated strategy, lead a team of four plus agency partners, report directly to the CMO, and help shape the repositioning that defines Arcoro's next chapter. What You Will Be Doing: Brand, Demand & Expand This role owns the full marketing motion - brand awareness that builds credibility, and demand generation that drives pipeline. You'll connect them into a cohesive strategy that moves buyers at every stage and reinforces Arcoro as the partner that calms their chaos and keeps construction companies ahead. Demand Generation & Pipeline Own the full demand generation strategy for new logo acquisition and expansion, across paid, organic, and other channels Oversee paid and organic programs, including paid search (managed with agency partner Smarty) and a website that attracts and converts Lead campaign strategy and execution; establish goals, measures of success, and document performance reviews Direct marketing operations strategy; oversee administration, email, landing pages, and marketing/prospecting dashboards through Nomad (Marketing Ops Agency) and the Marketing Operations Analyst Own SEO as a revenue channel - set the strategy, hold the team accountable to organic traffic and conversion outcomes, and ensure the website earns and converts qualified buyers Define and champion an AEO strategy that ensures Arcoro earns placement in AI-generated answers across ChatGPT, Microsoft Copilot, Google AI Overviews, and emerging platforms; benchmark performance and stay ahead of how construction buyers are finding solutions Brand & Content Shape and steward Arcoro's brand through a repositioning that honors deep construction expertise while signaling bold forward momentum Lead thought leadership content, educational webinars, PR and external communications, and social media strategy Oversee copywriting, content planning, and editorial calendar through the Copywriter Build a brand voice that attracts buyers who want a partner keeping them ahead of the curve - not just a vendor managing their data Develop customer-facing content that educates and creates demand for Arcoro's broader product suite, supporting cross-sell and expansion revenue Innovation & Marketing Intelligence Champion AI and emerging marketing technology to increase the efficiency and effectiveness of the team - from content production and campaign operations to research, reporting, and personalization Model the innovation mindset Arcoro is bringing to its product: introduce new approaches, experiment with new channels, and bring thinking that challenges the status quo Create a team culture that delivers value to both prospects and team members - where new ideas are welcomed and performance is expected Team & Operations Lead, develop, and retain a team including Copywriter, Graphic Designer, Campaign & Project Manager, and Marketing Operations Analyst Manage agency and external partner relationships and accountability Partner with Revenue Operations and Sales Leadership on GTM data alignment, process management, attribution, and pipeline reporting Build and maintain a culture of accountability, experimentation, measurement, and continuous improvement Must Haves/Competencies: 10+ years of B2B marketing experience, with at least 3-5 years in a VP or CMO-level role Proven track record of owning both brand/content and demand generation - you don't think of these as separate functions Experience shaping or executing a brand repositioning, including managing the tension between established credibility and forward momentum Understanding of SEO strategy; working knowledge of AEO and AI search visibility as an emerging discipline Experience marketing to SMB or mid-market buyers; construction, field services, or workforce management experience a strong plus Strong HubSpot / marketing automation proficiency; comfortable in the data and able to hold teams accountable to pipeline metrics Experience managing agencies and external partners alongside internal teams A builder's mindset - you've shaped brands, built teams, and created playbooks where none existed Clear, direct communicator who can translate strategy to execution and executive audiences alike Perks and Benefits: Competitive salary 401(k) with Company match Medical/Dental/ Vision, STD/LTD, Life Insurance Flexible PTO and Company-paid holidays Remote/Hybrid Work About the Company A rapidly growing SaaS company, Arcoro offers proven modular HR solutions for the construction and contracting industries. Our product suite and software platform provides end-to-end HR functionality to help drive business outcomes, enabling companies to better manage the entire employee lifecycle through improved candidate quality and flow, shortened time to hire, centralized learning and improved employee productivity. Our HR solutions integrate with top construction ERP systems further positioning Arcoro as a leader in proven modular HR solutions. With Arcoro's flexible solutions, customers select the modules that meet their needs for talent acquisition, talent management, core HR, benefits administration, time and attendance tracking and more. Arcoro has over 7000 customers across North America. Arcoro is an Equal Opportunity Employer Arcoro is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Arcoro is proud to be an Equal Opportunity Employer.