Cyera is a leading data security platform focused on reinventing how businesses secure data in the cloud era. They are seeking a highly organized Webinar Program Specialist to manage and scale their webinar program, collaborating with various teams to create engaging webinar experiences that drive pipeline growth.
Responsibilities
- Manage the webinar calendar across Cyera-hosted webinars, third-party programs, partner webinars, and on-demand promotions
- Plan targeted webinar themes and topics in partnership with Campaigns, Content, Product Marketing, Sales, subject matter experts, and external partners
- Align webinar plans with broader demand generation campaigns, field marketing programs, buyer journey stages, and pipeline goals
- Develop multi-channel promotion plans to drive registrations and attendance across email, web, social, third-party associations, sponsored channels, and partner publications
- Work with Campaigns and Marketing Operations to build and launch webinar programs, including registration forms, confirmation emails, calendar invites, reminders, and follow-up flows
- Partner with internal teams to create landing page copy, email copy, social snippets, and other promotional materials
- Use audience segmentation and AI tools where appropriate to improve targeting, speed up execution, and optimize promotional performance
- Manage webinar setup and execution across platforms such as Goldcast, BrightTALK, Zoom, or similar tools
- Coordinate speaker prep, dry runs, live production, Q&A, polls, recordings, and post-event logistics
- Serve as the primary point of contact for presenters and internal stakeholders before, during, and after each webinar
- Run day-of production, including audio/video checks, technical troubleshooting, live engagement, and attendee experience
- Partner with Sales and XDR teams to support timely and relevant webinar follow-up
- Create post-webinar sales enablement materials, including attendee summaries, talking points, email templates, and suggested follow-up offers
- Translate attendee engagement, such as questions asked, poll responses, attendance time, and CTA clicks, into useful intent signals for Sales
- Partner with Content, Social, Campaigns, and Sales to extend the value of each webinar beyond the live event, including on-demand promotion, follow-up campaigns, and repurposing recordings into additional content pieces
- Track and report on webinar performance across registration, attendance, engagement, conversion, lead quality, influenced pipeline, and post-event performance
- Use tools such as Salesforce and Tableau, and webinar platforms to understand end-to-end campaign performance
- Analyze what is working and recommend optimizations across topics, formats, promotion channels, audience targeting, and follow-up
- Continuously test and improve webinar formats, promotional tactics, and post-event processes to increase impact over time
Skills
- 1 - 3 years of experience in webinar marketing, campaign marketing, demand generation, digital marketing, or a related role in B2B SaaS
- Experience working with Salesforce
- Strong project management skills with the ability to manage multiple webinars, campaigns, stakeholders, deadlines, and competing priorities at once
- Comfortable speaking publicly, including hosting webinars, introducing speakers, and moderating live Q&A
- Highly organized, detail-oriented, and proactive, with strong follow-through in a fast-paced, deadline-driven environment
- Excellent written and verbal communication skills
- Ability to work cross-functionally with Growth Marketing, Product Marketing, Content, Marketing Operations, Campaigns, Sales, and external partners
- Comfortable working closely with Sales or XDR teams to support pre-event promotion and post-event follow-up
- Comfortable using data to understand performance, report on results, and recommend improvements
- Experience with webinar platforms such as Goldcast, BrightTALK, Zoom Webinar, ON24, or similar tools
- Experience with Marketo or other marketing automation platforms
- Experience in cybersecurity, data security, or technical B2B SaaS
- Familiarity with demand generation metrics such as cost per lead, registration-to-attendance rate, meeting creation, pipeline influence, and sponsored webinar performance
- Experience using AI tools to support copy generation, campaign execution, content repurposing, or program scaling
Benefits
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Company Overview
Cyera is an AI-native data security platform that helps enterprises discover, classify, govern, and protect sensitive data. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.cyera.com.