Associate, Sponsorship Activation Support

New York Life is seeking a Sponsorship Activation Support Associate who will help implement immersive activations with our marketing partners. The role involves collaborating with internal stakeholders and external partners to create brand-building experiences and execute high-impact activations.

Responsibilities

• Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways
• Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents
• Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc
• Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery
• Support Director in management of cross functional internal and external agency partners
• Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies
• Coordinate assets, messaging, and brand integration across various channels
• Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications
• Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations
• Manage all creative feedback and approvals within internal and external partners
• Assist in management and maintenance of Sponsorship microsite, sponsorship blog, and sponsorship inbox
• Ability to partner and understand analysis of data and generated reports to help identify trends, optimizations, and insights

Skills

• Bachelor's degree in marketing, sports management, or a related field
• Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation
• Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes
• Experience in developing and activating sponsorship programs
• Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously
• Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs
• Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers
• Effective communication and presentation skills, both written and verbal
• Highly organized, detailed oriented, strategic, and creative thinker
• Ability to problem solve, think conceptually to develop solutions
• Must be willing and able to travel as needed including, multiple consecutive nights, weekends, and holidays (Estimated 15% of time may vary based on business needs)
• Must maintain a positive attitude, professionalism, integrity, motivation, and a strong work ethics
• Proficiency in Microsoft Office
• Proficiency in Adobe Illustrator and Adobe Photoshop
• Confident presenting in front of large groups
• Experience developing and activating major sponsorship programs

Benefits

• Overtime eligible: Nonexempt
• Discretionary bonus eligible: Yes
• Employees are eligible for an annual discretionary bonus
• Employees may also be eligible to participate in an incentive program
• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs

Company Overview

Company H1B Sponsorship