New York Life is a long-standing mutual insurance company that is evolving into a more technology and data-driven organization. They are seeking a Sponsorship Activation Support Associate to help implement marketing activations that reinforce the New York Life brand and engage various audiences through collaborative projects with internal and external partners.
Responsibilities
- Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways
- Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents
- Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc
- Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery
- Support Director in management of cross functional internal and external agency partners
- Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies
- Coordinate assets, messaging, and brand integration across various channels
- Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications
- Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations
- Manage all creative feedback and approvals within internal and external partners
- Assist in management and maintenance of Sponsorship microsite, sponsorship blog, and sponsorship inbox
- Ability to partner and understand analysis of data and generated reports to help identify trends, optimizations, and insights
Skills
- Bachelor's degree in marketing, sports management, or a related field
- Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation
- Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes
- Experience in developing and activating sponsorship programs
- Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously
- Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs
- Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers
- Effective communication and presentation skills, both written and verbal
- Highly organized, detailed oriented, strategic, and creative thinker
- Ability to problem solve, think conceptually to develop solutions
- Must be willing and able to travel as needed including, multiple consecutive nights, weekends, and holidays (Estimated 15% of time may vary based on business needs)
- Must maintain a positive attitude, professionalism, integrity, motivation, and a strong work ethics
- Proficiency in Microsoft Office
- Proficiency in Adobe Illustrator and Adobe Photoshop
- Confident presenting in front of large groups
- Experience developing and activating major sponsorship programs
Benefits
- Overtime eligible: Nonexempt
- Discretionary bonus eligible: Yes
- Employees are eligible for an annual discretionary bonus
- Employees may also be eligible to participate in an incentive program
- We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs
Company Overview
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. It was founded in 1845, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is https://www.newyorklife.com/.Company H1B Sponsorship
New York Life has a track record of offering H1B sponsorships, with 19 in 2026, 148 in 2025, 99 in 2024, 85 in 2023, 77 in 2022, 48 in 2021, 65 in 2020. Please note that this does not guarantee sponsorship for this specific role.