Huel is a company focused on high performance and creativity, seeking a US Junior Creative Strategist to enhance their paid social media strategy. The role involves executing creative strategies, developing content, and analyzing performance metrics to drive customer acquisition in the US market.
Responsibilities
- Take on executing the US creative strategy, developing concepts, hooks and angles and build out the weekly roadmap of testing
- Roll up your sleeves and create content yourself; whether that's scripting and filming your own UGC-style ads, building social assets in Canva, or editing raw footage
- Ideate and collaborate with our US agency partners
- Translate the US creative strategy into clear, inspiring briefs for our in house team
- Track and analyse creative performance across Meta, TikTok and YouTube, looking at CPA, CTR, CVR, and CPMs, and use what you find to iterate and test next
- Stay close to US consumer trends, competitive creative and platform changes, using insights to share with the team and take action on
Skills
- 1 to 2 years of experience in creative, marketing or content role. Exceptional candidates with less will be considered
- A genuine understanding of creative strategy. You know what it is, why it matters and how great creative thinking connects audience insight to performance
- Strong brief writing skills. This is our non-negotiable. You can write a brief that is clear, insightful and genuinely useful to a creative team
- Good copywriting ability. Scroll-stopping hooks, punchy scripts and headlines that make someone want to keep watching. Your writing is purposeful and platform-aware
- A real knowledge of what is working on social media right now. You are across Meta, TikTok and YouTube and you have a point of view on why certain content lands
- An understanding of creative performance metrics. You know why CTR, hook rate and CPA matter, and you are curious about using data to make better creative decisions
- Organised and able to manage multiple briefs and markets at once. Things don't fall through the cracks on your watch
- You are comfortable creating content - writing scripts, building assets in canva or similar tools and ideally shooting or featuring in short-form video content. UGC experience is a bonus but not essential
Benefits
- Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.
- 30 Paid Vacation Days PLUS Federal Holidays
- Free Huel to keep you going
- 2 weeks a year to work remotely from anywhere!
- 401K Plan
- Commuter Benefits
- Paid Volunteering Days
- Enhanced Family Leave
- Dog friendly
- Monthly gym membership contribution plus we will also give you your own nutrition plan!
- Free 1-on-1 therapy provided by [**BetterHelp**](https://www.betterhelp.com/)
- Private Medical and Health insurance for you, including free life insurance
- Paid Employee Referral Scheme
- Biannual events to celebrate success - Have you heard about Huelchella?
Company Overview
Huel produces and distributes plant-based food products designed to deliver nutritionally complete meals in convenient formats. It was founded in 2014, and is headquartered in Tring, Hertford, GBR, with a workforce of 201-500 employees. Its website is https://huel.com.