Note: The job is a remote job and is open to candidates in USA. Cresta is a company that leverages AI to enhance customer experiences. They are seeking a hands-on Digital Marketing Manager to own and scale global paid media programs, driving campaign execution from strategy through optimization while collaborating with various teams to influence pipeline and revenue.
Responsibilities
- Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
- Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
- Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
- Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
- Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
- Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
- Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns
Skills
- 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
- Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
- Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume
- Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
- Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
- Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
- Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency
- Experience launching or scaling new paid acquisition channels
- Experience using Clay or similar audience enrichment and GTM tools
- Experience working at an AI-native or high-growth startup
- Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys
- Experience partnering closely with Creative teams to develop high-performing paid advertising assets
Benefits
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Company Overview
Company H1B Sponsorship