Note: The job is a remote job and is open to candidates in USA. Cohesity is a leader in AI-powered data security and management. The Marketing Activation Specialist will execute, optimize, and report on marketing campaigns in Marketo to support global marketing programs while collaborating with cross-functional teams to ensure successful campaign activations.
Responsibilities
- You will use Adobe Marketo Engage to build and manage the full lifecycle of digital campaigns in order to drive global demand generation and customer engagement
- You will collaborate with global teams to localize campaign assets, build emails, create target segment lists, and ensure successful campaign launches with precision QA and timely delivery
- You will implement A/B testing and performance optimization strategies to maximize engagement, conversions, and ROI
- You will track and report on campaign success metrics and provide actionable insights and recommendations to stakeholders for continuous improvement
- You will ensure compliance with privacy regulations and best practices to maintain email deliverability, reduce unsubscribes, and improve list hygiene
Skills
- 1–2 years of experience in Adobe Marketo Engage managing campaign builds and execution
- Working knowledge of Salesforce or equivalent CRM
- Experience with A/B testing and optimization strategies for email performance and engagement
- Basic understanding of privacy and email regulations and industry best practices
- Proven track record of managing multiple campaign requests and delivering under tight deadlines
- Experience with HTML/CSS for email design and testing
- Familiarity with Adobe Creative Cloud (e.g., Dreamweaver, Photoshop) and/or Figma
- Experience performing QA/testing across various email clients and browsers
- Experience with global asset localization and managing high-volume execution intake from diverse teams
- Strong project management, analytical, and stakeholder communication skills
Benefits
- Bonus compensation
- Commission (if in a sales function)
- Equity grants
- Health and wellness benefits
- Vacation
- Paid holidays and refresh days
- 401(k) retirement plan
- Life and disability insurance coverages
- Other benefits the Company may offer from time to time
Company Overview
Cohesity is a data management technology firm that offers hyper-converged secondary storage solutions for backups, files, and analytics. It was founded in 2013, and is headquartered in Santa Clara, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.cohesity.com/.