Note: The job is a remote job and is open to candidates in USA. Cohesity is a leader in AI-powered data security and management, and they are seeking a Marketing Activation Specialist to execute and optimize marketing campaigns. The role involves collaborating with global teams to ensure successful campaign launches and reporting on campaign success metrics to drive demand and engagement.
Responsibilities
- You will use Adobe Marketo Engage to build and manage the full lifecycle of digital campaigns in order to drive global demand generation and customer engagement
- You will collaborate with global teams to localize campaign assets, build emails, create target segment lists, and ensure successful campaign launches with precision QA and timely delivery
- You will implement A/B testing and performance optimization strategies to maximize engagement, conversions, and ROI
- You will track and report on campaign success metrics and provide actionable insights and recommendations to stakeholders for continuous improvement
- You will ensure compliance with privacy regulations and best practices to maintain email deliverability, reduce unsubscribes, and improve list hygiene
Skills
- 1–2 years of experience in Adobe Marketo Engage managing campaign builds and execution
- Working knowledge of Salesforce or equivalent CRM
- Experience with A/B testing and optimization strategies for email performance and engagement
- Basic understanding of privacy and email regulations and industry best practices
- Proven track record of managing multiple campaign requests and delivering under tight deadlines
- Experience with HTML/CSS for email design and testing
- Familiarity with Adobe Creative Cloud (e.g., Dreamweaver, Photoshop) and/or Figma
- Experience performing QA/testing across various email clients and browsers
- Experience with global asset localization and managing high-volume execution intake from diverse teams
- Strong project management, analytical, and stakeholder communication skills
Benefits
- Bonus compensation
- Commission (if in a sales function)
- Equity grants
- Health and wellness benefits
- Vacation
- Paid holidays and refresh days
- 401(k) retirement plan
- Life and disability insurance coverages
- Other benefits the Company may offer from time to time
- Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing
Company Overview
Cohesity is a data management technology firm that offers hyper-converged secondary storage solutions for backups, files, and analytics. It was founded in 2013, and is headquartered in Santa Clara, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.cohesity.com/.